If you are a fan of iTunes, you and you are a student of some great university, then you might have to be on iTunes U, or iTunes University skimmed milk. It is designed to help students continue their learning with additional materials, visual elements and various other materials on the basis of a particular university. And within this store, you could see The Open University, and they just have a pretty big milestone for the company achieved.

The Open University

The Open University is the world’s first university to reach 20 million downloads. The 20 million downloaded songs that really just something like a quarter million songs per week, according to the press release. Since the start of the Open University in June of 2008, it seems that the downloads were soarcing on the digital shelves.

Martin Bean, Vice-Chancellor of the Open University, said: “I am pleased that the popularity of The Open University on iTunes U from strength to strength go on. Our success lies in providing original, custom-built content for iTunes U, in connection with current and popular OU courses. Students are able to incorporate traces in their studies, while informal learners can tap for free anywhere in the world in these excellent materials. “

Sticking with the whole university feel, it seems that people who have downloaded content from the Open University have done so to continue their educational goals. A not surprising 96% of customers responding to a survey said they use the materials for learning. . . Which should not be all that shocking. Having the ability to content that can watch, download read or listen whenever you want is important to the business model, and it is obviously working for the company quite well.